A Long Tradition Steeped in Innovative Data Integration

Founded in 1978, ALC has grown to become the industry’s leading privately-held direct and digital data marketing services provider. Headquartered in Princeton, New Jersey—and operating sales, marketing, and account management offices in New York City, Tarrytown, Minneapolis, Dallas, and San Francisco—the company enables its roster of blue-chip clients — including the leaders in virtually every business sector — to grow, increase market share, and improve bottom-line profitability through the innovative use of marketing information. ALC is a long-standing member of the Direct Marketing Association and is widely recognized as one of the industry’s leading innovators in the gathering, application, and integration of multichannel marketing data.

Unparalleled access to unique data sources and the failure of single source data to perform well for the luxury marketers provided ALC with the rationale to build Wealth Window. This consumer database goes well beyond readily available information to uncover true, factual attributes of high-income wealth and high net worth based on positions, possessions, and passions. For more than 30 years, ALC has been entrenched in the affluence market, keeping abreast of the many nuances that impact the changing nature of wealth.