Luxury Brands Never Go Out of Style

Tuesday, February 28th, 2012
Contributed by: Emily Briody

Even though there is a continued lack of consumer confidence, I am also reading about the rise in luxury brand consumer spending. You see the wealthy have not stopped spending; they just do it a bit less conspicuously, which is a good thing for direct marketers.

There is a growing prevalence among the wealthy to shop from the comfort of their leather sectionals. Based on recent successes in the direct marketing of luxury products, it appears that the affluent, time-strapped lady of the house would rather use a tap of the finger on her iPhone than the swipe of a credit card at a retail store. She would rather be online than be standing on line.

Consider this about the post-recession luxury consumer market:

  • Four out of five major luxury brands now have e-commerce sites.
  • The average amount that consumers spent on luxury has steadily risen since 2009.
  • Nordstrom has a waiting list for a Chanel sequined tweed coat with a $9,010 price and Neiman Marcus has sold out in almost every size of Christian Louboutin “Bianca” platform pumps, at $775 a pair.

 

The hard part is finding these discreet luxury brand shoppers, but I do have a few ideas for you…

At Wealth Window we track over 3 million affluent women, over half of whom are known to have made luxury merchandise purchases over the past year. We also have the opt-in email addresses of over 2.25 million wealthy consumers along with their postal addresses for multichannel marketing campaigns. Add in upscale merchandise buyers, demographics and more, and you can have more of the highly-coveted luxury brand buyers right at your fingertips.

 

Leave a Reply

Wealth Window Blog

Subscribe to Our Blog

Recent Posts

Archives

Categories