Mega Mansions on the Rise

Monday, March 19th, 2012

As most home buyers look less for the triple story foyers (to save on energy bills), and more for single story houses (where they may live the rest of their lives), there continues to be a segment of the population that’s way over the top in new home construction.

They’re the “Mega-Mansion Owners” and for them, bigger is better. Check out this MarketWatch clip and you get the idea. While most homes being built today fall under 3,000 square feet, mega-mansions are 10X that size. The downturn on breaking ground for these massive home projects has disappeared over the last two years.

Luxury Brands Never Go Out of Style

Tuesday, February 28th, 2012

Even though there is a continued lack of consumer confidence, I am also reading about the rise in luxury brand consumer spending. You see the wealthy have not stopped spending; they just do it a bit less conspicuously, which is a good thing for direct marketers.

There is a growing prevalence among the wealthy to shop from the comfort of their leather sectionals. Based on recent successes in the direct marketing of luxury products, it appears that the affluent, time-strapped lady of the house would rather use a tap of the finger on her iPhone than the swipe of a credit card at a retail store. She would rather be online than be standing on line.

For The Wealthy, Vacations Remain A Must

Wednesday, December 28th, 2011

Ever wonder how those exotic resorts you see in travel news features and ads manage to stay in business during these uncertain economic times? At $1,000+ a night, who could afford to stay there?

Actually, there are plenty of celebrities and ultra-rich ready to jet off to their next fabulous destination. They not only keep 5-star resorts hopping, but they are helping launch even more exclusive accommodations around the world with ever more lavish amenities.

In fact, the wealthy are more prone to part with their discretionary income when it comes to vacations than nearly any other luxury.