How Well Do You Know Millennials?

Thursday, August 3rd, 2017

Much has been written about millennials. Much of it is true:

They are the most highly educated, ethnically diverse, and digitally engaged generation.
They are the largest generation, with more than 80 million people.
They are essential for luxury marketers, today and tomorrow.
Generally, they value experiences more than material goods.

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Today’s Millennials; Tomorrow’s Loyalists

Wednesday, June 21st, 2017

Savvy luxury marketers in search of growth are now targeting millennials – for both short-term gains and long-term relationships. While only a small percentage of millennials can be defined as “affluent,” a larger percentage purchase luxury items and experiences on a selective basis. It’s these consumers that luxury marketers want to attract today…and cultivate for tomorrow.

Beyond their transactional activity, it’s interesting to note that millennials exhibit different behavioral tendencies as well. They tend to be more innovative, entrepreneurial, and opportunistic than prior generations.

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The Future of Luxury

Thursday, May 25th, 2017

Every day, I talk to luxury marketers. Recently, we’ve been talking about luxury retail. Here’s what I’m hearing…

Retail continues to be transformed. Changing shopping patterns, emerging technologies, and evolving consumer tastes are impacting the way the affluent shop — and what they buy.

New technologies at retail are being tested and refined.

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