Attracting the Affluent Through Smart Offers and Targeting

Wednesday, May 17th, 2017

As we all know, the battle to attract affluent consumers can be intense. Naturally, having great consumer insights is key to winning. Therefore, it’s valuable to understand what strategies credit card companies are using to acquire new customers, since card marketers have a very rich understanding of consumer behavior and spending habits.

So what’s happening these days in the credit card category?

While American Express has long been a dominant player, and continues to innovate, other financial institutions are realizing the value of affluent consumers and have developed prestigious cards with rich rewards to attract them.

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Luxury Brands Must Control Their Destiny

Wednesday, April 5th, 2017

A few weeks ago, it was announced that Neiman Marcus may be acquired by Hudson’s Bay. As we all know, evolving consumer shopping behavior and other factors continue to drive change in the luxury retail sector.

While retailers remain critical to many luxury brands’ success, we’re finding that more brands are taking control of their destiny…

For some brands this means communicating even more precisely and personally to the exact prospects they’re targeting. They’re leveraging quality data sources and custom-built audiences with a wealth of attributes for marketing campaigns.
For other brands, it means licensing – and effectively owning – data on the affluent.

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How Luxury Brands Can Win in 2017

Thursday, February 2nd, 2017

Will 2017 be fabulous for luxury? We don’t know yet, but there are definitely some important trends worth considering. Let me explain…

First, on the bright side, the stock market is at record highs… consumer optimism is up… and tax cuts could be on the horizon. However, the political environment is unpredictable… there are newfound concerns about travel to the United States… and a stronger dollar could hurt the luxury category.

In the past few days, a few of our Wealth Window clients have asked me, “How can we factor these trends into our marketing plans?

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